iPhone XS, iPhone XS Max and Apple Watch Series 4 arrive in stores - Apple Newsroom (press release)

PHOTOS September 21, 2018

iPhone XS, iPhone XS Max and Apple Watch Series 4 went on sale at 8 a.m. local time on Friday, September 21 around the world.

Apple CEO Tim Cook greets customers with Apple team members at Apple Palo Alto.

Apple Union Square, San Francisco

Apple's senior vice president of Retail Angela Ahrendts poses for a photo with YouTube star iJustine at Apple Union Square in San Francisco.

Apple Fifth Avenue, New York

Apple Regent Street, London

Apple 苏州, Suzhou, China

Apple Orchard Road, Singapore

Apple 京都, Kyoto, Japan

Apple Sydney team members ready the store with the new iPhone XS, iPhone XS Max and the Apple Watch Series 4.

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Images of iPhone XS, iPhone XS Max and Apple Watch Series 4 launch